Case Study: Scent Beauty
[Media Relations, Experiential, Creative Services]
Scent Beauty X Stetson Spirit / Product Launch
The iconic western-wear brand and its partner Scent Beauty turned to Hudson Cutler to launch their new fragrance, Stetson Spirit.
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Hudson Cutler designed an unforgettable event for the launch of the new Stetson Spirit, just in time for the 40th anniversary of Stetson Original. Inspired by the spirit of American adventure, the celebration started at a downtown bar in Austin and ended at the I Heart Country Music Festival.
PRESS HIGHLIGHTS:
Our press release has also been picked up a total of 224 times reaching a potential audience of over 170M. Key outlets that have picked up our release are Yahoo Finance, MarketWatch, AP, and Markets Insider.
