Case Study: IBM
[media relations, messaging, executive presentation training]
IBM / Z15 Launch
We crafted an aggressive media campaign that put IBM’s Z15 at the center of the hybrid cloud conversation.
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We secured over 300 pieces of global coverage in 32 countries. Then we orchestrated an extensive global roadshow, spearheading thought leadership presentations, speaker remarks and demo activations at IBM’s annual THINK conference and regional roadshows.