Case Study: One Blade
[campaign creative and production, media relations]
One Blade / Father’s Day
It’s a month before Fathers Day. What do you buy the dad who has everything?
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One Blade wanted consumers to buy a $300 single-edge razor for their special dad. Which leads to a bigger question: how do you get anyone to buy a $300 single-edge razor?
We created a campaign along with a series of elegant, cinematic videos that featured the sensual ritual of shaving. We called it ‘razor porn’. Video content ran across social and digital platforms as part of a $700k media buy.
