Case Study: Daring
[CAMPAIGN CREATIVE AND PRODUCTION, CONTENT STRATEGY, MEDIA RELATIONS]
Daring Foods /
Plant Based Chicken
We moved Daring into the sustainable eating movement in the US by creating their brand identity and positioning.
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By using Daring’s simple value proposition of 5 ingredients, fast cooking and great taste, we engaged media with indepth conversations with Daring’s founder and CEO through delightful cooking demo experiences that fostered positively enthusiastic coverage. The proof is in the pudding, or better yet, plant-based chicken.