Case Study: BMW
[influencer relations, content strategy, creative, production]
BMW / My Drive
We created “My Drive”, a brand platform that spoke to Millennials in their own language.
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“My Drive” enabled Milennials to customize their own BMW based on their personality, aesthetic, lifestyle, and even the opinions of their friends. Then we put it into overdrive through a series of media-generating influencer spots. Go ahead, start the engine...